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How to make your promotional emails avoid the spam folder?Īvoiding the spam folder and ensuring that your promotional emails land in the inbox of your recipients requires following best practices for email marketing. If your emails do not reach the inbox and are not opened, recipients will not be able to engage with your offers, and your email promotional campaign will become a total flop. When your email deliverability is impaired, it can result in reduced open rates, click-through rates, and conversions, ultimately lowering your customers' engagement.Įngaging with your recipients is essential in promotional and discount marketing. High deliverability rates can lead to improved discount campaign performance and, as a result, better ROI. Why does email deliverability matter in promotional marketing?Įmail deliverability directly affects your promotional emails’ visibility, engagement, and effectiveness. In this blog post, I will explore the importance of email deliverability in the context of promotions and delve into the advantages of Gmail's Promotions Tab. Email deliverability also concerns the email inbox placement – whether it lands in the primary inbox, the special tab (for example, promotions), or the spam folder, which is the worst outcome. One significant factor influencing the performance of your promotional emails is email deliverability – a measure of how effectively emails are delivered to recipients' inboxes, as opposed to being diverted to spam folders or rejected altogether. Undeniably, emailing is one of the most critical forms of customer engagement therefore, your marketing communication should be impeccable.
In 2023, 347.3 billion emails are sent and received daily. Today, everything is moving towards digitalization and automation, including correspondence. Email Deliverability for Promotions: Unlocking the Advantages of Gmail Promotions Tab
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